MIT Lead Response Management Study

When should companies call web-generated leads for optimal contact and qualification ratios?

Behavioral Study Reveals

Timing Is Crucial When Contacting Web-Generated Leads

  • Responding quickly to web-generated leads increases the odds of contacting and qualifying them significantly.

  • Calling within 5 minutes of lead capture increases the odds of contacting and qualifying a lead by 100 and 21 times, respectively, compared to waiting 30 minutes.

  • The best times to call are between 4-6 pm for making contact and 8-9 am and 4-5 pm for qualifying leads.

  • Wednesdays and Thursdays are the best days to call to increase the odds of contacting and qualifying leads.

  • The odds of contacting a lead in 5 minutes versus 30 minutes drop by 100 times! In fact, from just 5 minutes to 10 minutes the odds decrease by 5 times.

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